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It was approved last December 23 by the Council of Ministers, the new regulation from the Ministry for Arts and cultural activities that provide a rationalization of DGs central and peripheral administration. For processing into law the measure must wait hours the green light of the Council of State, then the text will be considered by the Boards of Culture House and Senate and then return again in the Council of Ministers for final ok before publication in the Official Gazette. Several news contained in the package. In particular, it has established the Directorate General for Antiquities, the Directorate for Fine Arts, Landscape, Contemporary Architecture and Art (in which blend the Directorate for the architectural heritage, historical, artistic and etnoantropologico and the Directorate General for the landscape, the contemporary architecture and art), but above all is created the new Directorate General for Development of Cultural Heritage. Just this last point is the most important news for the broad powers and significant powers accruing to the manager. For the post, after the regulation enters into force implementing the reform of the Ministry, Mario Resca is currently a director for the policies of the museum Minister for Arts and cultural activities Sandro Bondi, along with a curriculum management in the back. So much so that for this new role to Resca was already in the press buckle under the superdirettore or supermanager.

Minister Bondi, in the past months, had repeatedly emphasized the need to reform a bureaucratic structure designed almost exclusively to the protection conservation rather than development and innovation. “A fundamental decision of my ministry - Bondi stated last summer - will be to focus on the enhancement of the museums, since Italy has the greatest wealth of museums in the world.” Assets not fully exploited. Despite the 3200 Museums on our territory (which become more than 4,000 if you add up those within the jurisdiction of the Church), none of our institutions, in fact, is among the first wind world for number of visitors. In the ranking in 2007, commanded by the Louvre, the first Italian museum (except the Vatican Museums seventh) are the Uffizi in Florence in 21st position. And again: to reach the first Italian exhibition of the most visited in the world in 2007 should go down all’86esima position “Turner and the Impressionists” held at the Museo di Santa Giulia di Brescia.

“One must distinguish between the protection and custody of assets from its economic and tourism that can be exercised by different professionals - had explained Bondi -. We need professionals with strong management skills. The superintendents will continue to monitor, protect and preserve archaeological sites and museums with their scientific, but the organizational management will be entrusted to other hands, able to exploit the enormous wealth. ” No will on the part of the Minister of wanting to belittle the work of Sovrintendenze “who played the vital task of protecting and preserving heritage with zeal and rigor.” But he stressed Bondi, is a figure that “side by side with the Sovrintendenze and technicians of the Ministry” rationalize the museum sector for too long boarding. The Minister also pointed out that adjectives such as “economic” and “management” should not be considered incompatible with the cultural heritage, as these has the important task of promoting the brand in the world Italy. “The proposed reform is not in any way disunity the protection of our heritage - had said in Bondi last November.” Plans to streamline management, and enhance the enjoyment of the public through more effective action on museums today, yes, left to themselves, in need of structural interventions, a better layout and better external communication. “

On 18 November, the High Council of Cultural Property, chaired by Salvatore Settis, had voted unanimously against the rule included nell’originario Regulation reorganization of the ministry, by Bondi on the 11th, which established the figure of a head supermanager Directorate General of Museums, Galleries and Exploitation (this the name given at first to the structure that the Dpr of December 23 has changed to the Directorate General for Development of Cultural Heritage). According to the Council, the new role on the combined skills enhancement and protection for overloading that ended with the responsibilities of superintendents. The tasks assigned to supermanager in the text of the original reform, not merely because the exploitation, but also extended to the field of environmental protection with the right to decide on the loan of works and supervision on the museum in Rome, Naples, Florence and Venice. “A central office for the promotion - had declared Settis explaining the vote of the Council - can work only if the use, according to Article 6 of the Code of Cultural Property, will be paid to promote the development of culture and if it is respectful of protection requirements. ” No call to the ministry to cancel the proposal, in short, but to recast it in a different way.

The first in December, following a negative opinion of the advisory body chaired by Settis, Minister Bondi has drafted the new text of the regulation of Mibac then approved on June 23 by the Council of Ministers. The structure will be headed by Resca was named Director for the Promotion of Cultural Heritage has been removed dall’originario text on 11 November every reference to the museums. Rewording indicating an expansion of powers of the future director, since they must occupy distinction of all institutions and places of public culture of belonging, not only skills on museums, in short, but also libraries, archives, areas parks and archeological monuments and complexes. The superdirettore (or supermanager) will also have responsibility for the promotion of heritage in Italy and abroad by subscribing to cultural agreements with institutions of great prestige for the organization of exhibitions, shows or events. In the new text proposed by Bondi have been defined more clearly the relationship with the functions of protection, in order to avoid duplication of work, giving better, for example, the tasks in the circulation of cultural property, which consist of impulse activity in the organization of events abroad. As regards relations with the display structures, the new director of the tasks are better defined and calibrated to a particular managerial control of the management of museums. Indeed, it is stated in the regulation, “he will assess the adequacy of funding and this will determine the final choices about the optimal allocation of financial resources between the various museums” ‘.

Especially in the final text, as requested by the High Council of Cultural Heritage, highlights the separation of protection from exploitation. This last fact is a matter for the Directorate General for Fine Arts, Landscape, Contemporary Architecture and Art, while those who work to enhance should also ensure compatibility with the requirements of environmental protection. In practice Resca be managing enhancement without encroaching on the territory of protection. And if the first draft of the text, the superdirettore also had direct policy loans of goods, time must first obtain the positive opinion of the Director General for Fine Arts, Landscape, Contemporary Architecture and Art (which will the supervision of special museum in Naples, Rome, Florence and Venice) and the Director for Antiquities. The text has been reworded December 4 the green light by the High Council of Cultural Property which, in particular, has approved eight “yes” (including that of President Settis) and three “no” the paragraph dedicated to the creation of the Directorate General for the Promotion of Cultural Heritage.

A central role in the revival of the Italian museum system will play Mario Resca superdirettore future. Ferrara, 63 years old, graduated in Economics and Commerce at Bocconi, Resca has a long career in the publishing world, finance and fashion. In 1974 he was appointed director of Biondi Finanziaria (Fiat Group) and from 1976 to’91 was a partner of Egon Sehnder. In 2003 it was proposed to the Directorate General of RAI and last May it has been indicated as possible to for Alitalia. In 2002 he was appointed a Knight of Labor and by May of that is independent of Eni. From 1995 to 2007 he was chairman and CEO of McDonald’s Italy. Profile Resca, so far the universe of cultural goods, has sparked controversy reactions. Francesco Rutelli, the predecessor of the Bondi Mibac, Resca is “supremely incompetent person to manage the Italian artistic heritage. It is not a criticism of the person, rather Resca is a manager whom I respect and if I were mayor of Rome to trust the reorganization of the railway stations. ” Rutelli believes that the nomination contains a wrong message: “The idea that cultural heritage is an asset and may produce artificial money is said the opposition Democratic -. The wealth is not oil, not extracted but must be enhanced. ” And the Parliamentary Assembly of Pd Manuela Ghizzoni, referring to past Resca in McDonald’s, said: “Things come into the beef with the extraordinary cultural heritage Italian?”. Vincenzo Cerami, shadow minister of Pd for the Cultural Heritage, has noted that the choice of superdirettore museum “would have preferred if not a competition, at least one international selection.” Much criticism is directed against Resca that in respect of the restructuring plan of the association is Mibac Bianchi Bandinelli, attentive to issues of protection and enhancement of cultural heritage and environment, which has collected seven thousand signatures against the reform.

The criticism regarding its spent at McDonald’s have not caught unawares Resca. “It’s an easy game and discounted - said -. I created in the twelve thousand new jobs, I am proud. I admit to not being an expert in the art, however, can bring the experience of firms in difficulty “. Resca is ready for the great challenge of artistic heritage, a treasure for which Italy is second to none. “In the top ten museums in the world lack the Italians is an inconceivable,” he noted adding that work in full cooperation with the ministerial structure committed to the protection, full of wonderful professionalism. ” First task of the future Director General for Promotion of Cultural Heritage will be inventorying the wealth still partly unexplored network formed by four museums located on national territory. “I need to attract cultural tourism, work on, do marketing - he said -. From the cultural resource property must generate revenue. ” Concepts Resca reiterated last Thursday, the guest of Tg1. “We have the most important cultural heritage in the world, cultural tourism is growing in every country but Italy is losing visitors - he said -. Our museums have to offer a better host: must be clean, have schedules tailored to the needs of the audiences and inspire cultural debates. We need to communicate to visitors who expect and be proud of the culture we have. My previous experience will serve to organize human resources, improve the relationship with them, assign responsibilities, create enthusiasm, happy to have visitors we have our employees as satisfied. We must bring together all resources and create the led on the tourism culture which is vital for the revival of Italy. “

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